<Adaptivity Series A>

Adaptivity Raises $7.2 Million Round of Financing

10/05/2010

Charlotte, NC (Business Wire) -- Adaptivity, The IT Blueprint Company, provides an intelligent IT blueprinting software suite to help companies manage and optimize enterprise technology infrastructure, announced today that it has raised a $7.2 million round of venture capital financing.

The Series A round of funding, which is the company's first institutional financing, was co-led by Noro-Moseley Partners and Intersouth Partners. The funding will be used to accelerate product development on Adaptivity's Blueprint 4IT Lifecycle SuiteTM and build out sales and marketing infrastructure to support growing market demand.

Katrin Burt of Intersouth Partners and Mike Elliott of Noro-Moseley will join the company's Board of Directors. Additionally, George Mackie, a venture partner with Noro-Moseley with 25 years of experience in the technology industry, will join Adaptivity as non-executive chairman working closely with the executive management team.

Adaptivity's technology platform allows companies to create IT blueprints tailored for specific audiences and is used to make informed, data-driven intelligent design, build, and runtime decisions in managing complex enterprise infrastructure environments. Whether seeking to implement a cloud delivery model, optimize a datacenter, or rationalize applications portfolios, Adaptivity's patented approach to dynamically generating IT blueprints enables clients to control and manage all facets of the infrastructure lifecycle.

“Adaptivity's tools are completely unique in the market,” said Mike Elliott, Managing Partner of Noro-Moseley Partners. “More importantly, they're delivering exactly what enterprise IT needs, providing cost benefits, time-to-market benefits and a unique ability to link business processes to IT, thereby providing a path to infrastructure optimization that's not possible otherwise.”

“Business demand and IT supply have to be modeled on a continuous basis in order to be effective,” said Tony Bishop, President and CEO of Adaptivity. “Our technology creates a unique value proposition for our clients and partners in terms of speed and quality of execution. Our 'living blueprint' not only allows an enterprise to have an intelligent, business-aligned IT design, it provides a repository of institutional knowledge that can be consistently leveraged in response to changing IT business demand. Our blueprints create an environment of trust around the key information needed to make IT decisions.”